Analysts expect a sales decline in Apple smartphones for the first time. Now it’s getting serious: the Corporation announced its figures after the market close in the United States.
The business figures from Apple anticipated, analysts for the first time by a decline of iPhone sales in the previous year – “Peak iPhone”, so the sales peak in the Smartphones from Cupertino, could be exceeded. A trigger is considered to be the economic turmoil in China, an
important market for Apple in the Group made most recently about a quarter of his business. At the same time, the Smartphone revolution covered more and more developing countries and, where first of all cheaper computer-phones are in demand.
No cheap iPhones
Apple avoided on low-priced models in the offer and instead waits for that more people in emerging markets have enough money to buy an iPhone. This Bill was so far in China. The course ensures the high billion profits, pushing but at the same time the market share. Since March, Apple is trying to counteract with the iPhone SE – the first slightly cheaper model, which contains most of the functions of the current top devices in a smaller format.
A year ago, the pent-up demand was iPhone 6 with its larger display from Christmas sales after the 2014 still so great that she 2015 across spilled over into the first quarter. 61.2 million iPhones were sold in the same quarter of last year, analysts now expect a sales of around 50 million devices.
Smartphones fuelling brand
The 2007 launched iPhone has fueled Apple’s growth and is the single most important product of the group. It brought a last about two-thirds of sales.
Apple’s own forecast indicates already on a downturn: the Group continued the sales forecast at 50 to 53 billion dollars. Revenues were at $58 billion a year ago. This was accompanied by a quarterly profit of $13.6 billion. Apple presents the numbers after the US market close on Tuesday. The Group had moved this time the appointment due to a memorial service a day.
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