Dior Homme Moves in The Minimalism in The Spring/Summer 2012: New Campaign

A few weeks ago saw the campaign of Dior Homme having as protagonist which until now had been the muso Karl Lagerfeld, Baptiste Giabiconi. Today we get new images of the more minimalist spring-summer 2012 proposed so far that proposes the signing Dior Homme.

This select minimalism as main style is nothing new, the brand has been characterized by proposing in his male collections figures and clean patterns, basic colors having as protagonist all work of tailoring that I like both because although they may appear by the color and shapes very Classic, they have great details of the most innovative elements.

Cross jackets, coats, high-waisted pants, shirts that seem to draw geometrical lines… I have conquered by its simplicity. Another of the great elements are hats, made with a surprising mastery because contrast perfectly with the costumes, although I have to say that I like visually as photography, not as a trend that would lead.

But as said before the campaign I was released and had another player by which these new images? In this trend of proposing new means for promoting fashion has become popular shorts on the Collections. “Memory” plays between what we are and the imagination.

Memoir It is the title of the audiovisual production directed by Willy Vanderperre which has as its model Chris Beek in a space that reminds us of the typical French salons. This initiative is not just bring consumers a truer collection image so that they will feel attracted or not by the same.

View the video at the original site.

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