In the ninth year after the launch, will end the constant growth of iPhone sales, forecast the market researchers of IDC. It was a “decisive moment” for Apple.
Apple settles in this year of 2016 for the first time of less iPhones than in the previous year. Sales of smartphones fall according to a forecast of by market research company IDC from 232 million units in 2015 to 227 million in the current year, a decrease of 2 percent. This is a significant change to the growth of in recent years, the market researchers stress – it instead a “decisive moment” for the Group since.
broken iPhone sales in the first quarter
In the first quarter of the year, the iPhone sales was already collapsed by 16 percent compared to the same period last year as recently announced by Apple. The percentage of iPhone users who have gone on the iPhone 6 s, is “much lower” than the previous model, Apple CEO Tim Cook admitted. “Reportedly this is on a completely new chassis design iPhone 7” also dispense and largely resemble the iPhone 6 / 6s – the extension of the iPhone product cycle could dampen demand in the holiday shopping season.
The Trade-In program for equipment and the cheaper iPhone SE, Apple can grow again from 2017 in the smartphone segment, IDC believes. The group is also present with the iPhone more in China and the growth markets of India and the Middle East.
Low growth in the overall market
The market researchers from 5.7% to 3.1 per cent identified back the forecast for the growth of Smartphone in the year 2016, they are counting on a total of 1.48 billion units sold. Last year the Smartphone market yet by a good 10 percent was grown and 2014 by around 28 percent. Meanwhile, most users of simple mobile on Smartphones are switched to in China, the largest market.
The biggest growth opportunity provides IDC for the next few years in the category of Phablets, devices with a screen diagonal of at least 5.5 inches.
The world dominant Google operating system Android comes this year the forecast according to with a plus by 6.2 percent to 1.24 billion remote units and a market share of nearly 84 percent. According to IDC, Android and iOS are two single relevant smartphone platforms: for Windows, the market researchers for 2016 expect a market share of 0.8 percent, he sinke by 2020 to 0.4 percent.
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