After the official end of subsidies of smartphones by operators from 2012 or 2013, that has not happened at all because we often see important sales instead of tying us two years to a rate, there are many users who have changed their habits and now when they want to change the mobile they turn to free terminals rather than those offered by operators.
Even so, terminal operators offer has not disappeared and there are interesting options, like those of Simyo and Amena offering payments in instalments without permanence. And today Simyo goes one step further to attract customers (or loyalty to those who already have) with the creation of a fully flexible payment, where is the user that chooses how to pay at the beginning and in a few months to pay the remaining amount, without interest.
Using a few simple buttons the user can choose what down payment you want to make and how many months or how much to pay per month. The result will always be the same, phone no interest payment, either in three instalments or in up to 30 months. That Yes, the initial minimum initial payment is marked by the operator. Depending on the chosen terminal you can stay at zero euros, although you can soar up to 295 euros of 7 iPhone.
Freedom of choice in the form of payment does not force stays or payment of interest
It is an interesting bet that of Simyo, since we went from options closed to almost absolute freedom when setting up the payment, no permanence or interests. Anyway, we have the question of if at this point it is possible to re-engage users to buy their phones through an operator. Simyo is special, since there are no strings attached and no penalties all are advantages for the user. Now, it seems difficult that large operators copy the strategy of Simyo.
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