Warm Marni for H & M Spring/Summer 2012 Campaign

A few days of his release for sale (March 8) have already been able to review much of what is going to give of themselves to what will be the umpteenth collaboration between the Swedish giant H & M and a new firm of high level.

As you know the chosen for this spring-summer season is Marni, and as it is happening in latest collaborations with such hype media just eclipsing the quality and the outcome of all and each one of the collections, is this an exception?

After reviewing your lookbook and see their promotional video now it is the turn to the campaign that shows a setting of the warmest in a photoshoot that seems to set in various corners of Marrakech, as it happened with the promotional video.

The protagonists are the models Liu Wen (one of the main outputs of China tops), Imogen Poots (British actress who some might remember for a secondary role in V for Vendetta) and male model Sam Hayes.

A few snapshots that convey an air of more ethnic and setentero, more latent female proposals but not just permeate both proposals to us, in general, and to simple view that we see that they sin of sober and somewhat minimalist, leaving an expected bets by prints and colorful.

Yet some nod to the patterns we find in shirts, at the same time as the neckties (point and BI) are stretched almost to the absolute limits providing a note of sophistication.

The collection broadly not breathing an air of originality and atreviemiento as it may be the last collaboration with Versace but at least the proposals seem more wearable for the general public. What print is causing you this collaboration?