The Kantar Worldpanel: consumer ComTech released a survey where it was pointed out that, although Apple has managed to increase sales of 5.6% and 5.2% respectively in Britain and in the United States, the brand can not the same positive result in urban China.
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Apple can’t get significant results in urban China
Although there were positive record sales of Apple in the places mentioned, profits from the company did not answer to Wall Street expectations for the first quarter of 2017. It is worth noting that currently the iOS system represents 40.4% of smartphone sales in Britain, and the USA the total obtained was 38.9%.
According to the Director of Consumer Insight from Kantar Worldpanel: consumer ComTech, Lauren Guenveur, participation in the iOS system sales in the Chinese market to 12.4% represents a fall of 9.1 percentage points compared to the first quarter of 2016.
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The Director of Strategic Insight from Kantar Worldpanel: consumer ComTech Asia, Tamsin Timpson says that what prevails in the Chinese market is Android Huawei, which represents 36% of sales in China. The difference in relation to the Oppo-runner-up-is evident when one notices that this dominant 13% of sales. Samsung, one of the most consumed by Brazilians, is in sixth place in the ranking released, with 5% of sales in high tech market on http://www.whereversmartphone.com/most-high-tech-items/.
Already in the five largest European markets, comprising Britain, Germany, France, Italy and Spain the first quarter sales of Android 2016 remained relatively stable over the same period to 2017, since it went from 75.6% to 76.3%. On the other hand, the iOS totaled 20.7% of sales of smartphones, with gain of 1.9% between the periods.
According to the Director of Business Unit of Kantar Worldpanel: consumer ComTech Europe, Dominic Sunnebo, in those European markets the Chinese brands account for 22% of total sales.
On a quarterly comparison in the Smartphone market Android corresponded to approximately 59.2% of sales in the United States, that is, 4.2 percentage points below the registered in the first three months of 2016, when the rate was 63.4 percent.
In relation to the iOS, the diagnosis is because growth rose from 33.7% to 38.9%. Samsung’s devices and motorcycle have been fewer and fewer sold.
“The decline in sales of Samsung smartphones in the first quarter of 2017 was probably due to buyers anticipating the launch of the new Samsung Galaxy S8, in April 21,” says Lauren Guenveur. The Director still reports that if you must wait 60 days to check the results of the release of S8 and if this will overcome the problems of the trade mark, in addition to also detect if the novelty will push 7 and 7 Plus iPhones from Apple for off the top of sale.
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