What Is the History of Diesel and Its Watches?

Diesel Watches: Why is the brand so successful?

Great numbers: 35 years of history, 460 stores in 80 countries in Europe, Asia and America, 2,600 employees and turnover of 2 billion dollars. The giant Diesel was founded in 1978, in the city of Milan, by the Italians Renzo Rosso and Adriano Goldschmied.

From the first collection to today, there is much to tell, starting with the name. ‘Diesel’ was chosen for being short, easy to remember and unique pronunciation in the world, which gave an idea of ​​globality. In 1980, his men’s jeans, with a beat-up look and great trim, were a successful sales and, in 1981, began to be exported.

Renzo Rosso, the son of farmers and born in the interior of Italy, is the brains behind the brand and was once named the “Entrepreneur of the Year” in the 1990s. He bought the part of his partners and is the sole owner since 1985. From From there, the growth was impressive: more stores, more outlets (5,000 today), new releases and countless fans. Artists, actors, models and young people from around the world parade their creations.

The differential is always creating, without fear of innovating. To compete with competitors, Diesel bets on advertising campaigns with original messages, invests in partnerships and expands business (until a hotel opened in Miami Beach).

From the traditional jeans to the feminine and children’s public, it passed to accessories, glasses, watches , jewelry and perfumes. The empire does not stop. In partnership with the Fossil brand, Diesel’s first line of watches was introduced in 1999. The men’s, women’s and limited edition models have in common the whims of the design, the wide variety of colors in the background, the bracelet and the details , and two years warranty.

There are over 200 copies of watches from the SBA, Chronograph, Analogic and Digital collections. Some more jovial and colorful, others more serious or chic. Females cost between $ 90 and $ 295. Men’s, ranging from Silicone Sport, Top Sellers, New Styles, Black Out, White Out, range from $ 60 to $ 395. you can opt for a special, limited edition watch: the Grand Daddy ($ 1,000), and the Denin Chronograph ($ 225).

In Brazil, there are two Diesel stores in the city of São Paulo, in the neighborhoods of Jardins and Vila Olímpia.

Gallery

MONDAINE HELVETICA SMART WATCH

MONDAINE HELVETICA SMART WATCH

Source: www.watchrepublic.co.za

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The story behind Diesel

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