Diesel Watches: Why is the brand so successful?
Great numbers: 35 years of history, 460 stores in 80 countries in Europe, Asia and America, 2,600 employees and turnover of 2 billion dollars. The giant Diesel was founded in 1978, in the city of Milan, by the Italians Renzo Rosso and Adriano Goldschmied.
From the first collection to today, there is much to tell, starting with the name. ‘Diesel’ was chosen for being short, easy to remember and unique pronunciation in the world, which gave an idea of globality. In 1980, his men’s jeans, with a beat-up look and great trim, were a successful sales and, in 1981, began to be exported.
Renzo Rosso, the son of farmers and born in the interior of Italy, is the brains behind the brand and was once named the “Entrepreneur of the Year” in the 1990s. He bought the part of his partners and is the sole owner since 1985. From From there, the growth was impressive: more stores, more outlets (5,000 today), new releases and countless fans. Artists, actors, models and young people from around the world parade their creations.
The differential is always creating, without fear of innovating. To compete with competitors, Diesel bets on advertising campaigns with original messages, invests in partnerships and expands business (until a hotel opened in Miami Beach).
From the traditional jeans to the feminine and children’s public, it passed to accessories, glasses, watches , jewelry and perfumes. The empire does not stop. In partnership with the Fossil brand, Diesel’s first line of watches was introduced in 1999. The men’s, women’s and limited edition models have in common the whims of the design, the wide variety of colors in the background, the bracelet and the details , and two years warranty.
There are over 200 copies of watches from the SBA, Chronograph, Analogic and Digital collections. Some more jovial and colorful, others more serious or chic. Females cost between $ 90 and $ 295. Men’s, ranging from Silicone Sport, Top Sellers, New Styles, Black Out, White Out, range from $ 60 to $ 395. you can opt for a special, limited edition watch: the Grand Daddy ($ 1,000), and the Denin Chronograph ($ 225).
In Brazil, there are two Diesel stores in the city of São Paulo, in the neighborhoods of Jardins and Vila Olímpia.
MONDAINE HELVETICA SMART WATCH
The story behind Diesel
Diesel Sunglasses // Jack // Purple
DENSITY OF GASOLINE VS WATER
HYUNDAI I30 TROPHY 2014 DIESEL
2005 Peugeot 407 16 Diesel For Sale Northern Ireland Reg …
Diesel // Henri Optical Frame // Dark Denim
2002 Skoda Octavia For Sale in Clane, Kildare from Bruno2
Passat 19 100 Bhp For Sale in Balbriggan, Dublin from Dan mufc
2006 Toyota Avensis Nct 122017 Perfect Condition Hatchback …
Misfit Joins Fossil Group – MISFIT BLOG
2002 Bmw X5 Swap For Sale in Ballygarvan, Cork from Bryan131
741 best images about 1914-1918 WW1 on Pinterest …
HYUNDAI I30 TROPHY 2014 DIESEL
Barn LL Shoes // Oatmeal (US: 7)
2007 Ford Focus Estate 16 Tdci For Sale in Portarlington …
Barbour Beauly Waxed Cotton Jacket in Blue for Men
Captain IR Shoes // Black (US: 7)
Land Rover Defender Pick Up 2.2TDCi Flying Huntsman 105 …
03 Audi A4 19 Tdi New Nct For Sale in Bandon, Cork from …